Telecommunications has undoubtedly become the bread basket of the Gambia. The sector’s contribution is notably noticeable as the biggest contributor to GDP. No other sector has tackled the issue of unemployment as the budding telecommunication sector have. The government must not only engage the captains of industry but nurturing the growth and development of the sector as government's interest is adequately addressed by this sector. Consequently, Africell by virtue of its market size have by default become the biggest employer in the labor market. The definition of employment in my pretext is the provision of a gainful livelihood to an economic operator (Traders, shop keepers, hawkers, etc) and direct employees of Africel. Africell through its indirect sales channel economically engaged nothing less than 20,000 people. This is a statistic noteworthy of mention and recognition as the the driving force of this economy hinges on a trickle down approach where economic dividend filters to the bottom of the Pyramid to create sustainable livelihoods.
The potentials of this sector are yet untapped but it can only be realised if government look at sector participants as drivers of growth not net payers of taxes. Let us collectively build the economy one block at a time through constructive engagement and mutually beneficial public policy initiatives
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